Sunday, October 15, 2006

行家出手 (City Slickers)

行家出手 is listed as a variety show on the television programmes guide but should it actually be labelled as an advertisement instead? What variety is there in the show when it is so blatantly advertising the products that are featured on the show? This feel that it is a 30 minutes disguised commercial is further reinforced when the final credits show the featured products/retailers as being the sponsors of the show!

Obviously, this disguised commercial is a good money spinner for the media company since it actually has other incarnations of the same concept in shows like 美疗专家.

I consistently vote with my remote control on these shows that I do not like. Only by demonstrating a visible viewership ratings drop can we force the broadcast companies to provide higher quality programmes.

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