Where the Bloody Hell are You?

Australia's recent travel campaign tagline of "where the bloody hell are you?" started showing on Singapore television recently. Maybe I am still largely a traditional Asian but somehow the tagline just turns me off totally.

Maybe Australia just still isn't a part of Asia. While it had been keen to join Asian groupings, it had not succeeded and is not likely to in the near future so long as it keep up this lack of understanding of Asia...

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